Management and execution of your direct marketing program—or any other multi-party project—can be challenging. Most of these projects involve marketing, IT, accounting, merchandising, upper management, creative, copy writing, list selection and other vendors. Just trying to synthesize the RFQ’s and massage numbers in order to get an “apples to apples” comparison is a tremendous task unto itself.
Not to mention the time and expertise required to successfully oversee the multitude of outside parties working on the project. All this on top of your pressing day-to-day responsibilities.
Project management and execution is both the how and why Largie, LLC was founded. Many years in the direct marketing arena have honed our collective PM skills. Our success and expertise is based upon the long-term partnerships with tried and true vendor partners. Through effective needs assessment and team creation, we can create and execute a custom solution that fits your organization’s budget and goals.
Areas where we can make an impact:
Ink on Paper:
With 50-80% PLUS of direct mail spend going to paper and postage, you should know if your organization is doing it’s best to leverage every direct mail dollar. With years of hands-on direct mail production management expertise, Largie can provide options that can save you money and add it directly to your bottom line. Some of those services are:
- Direct Mail Campaign, Continuity, and Catalog Program Management
- Print brokering
- Quality Control and press checks
- Custom reports
- Postage usage
- Cost analysis on current campaigns
- Process and paper usage review and recommendations
- In-depth vendor evaluation and vetting
- Contract negotiations
Email:
You really need to know your stuff when you’re doing an email campaign.
Each Internet provider has different rules and tolerances for spam and bounces, and if you don’t do it right the first time, it’s only an uphill battle from there. No one wants to get blacklisted.
Let us help.
Other initiatives:
- Any project or initiative that is stalled due to lack of time or manpower
- Micro sites
- Web site enhancements
- Image database builds
- Database builds
